Own your data.
Accelerate decisions.
Spot Insights helps brands connect with customers through media, strategy, measurement, and insights—powered by the composable, client-owned analytics platform we design and build for you.
Why teams choose us
Outcome-first media
Paid search, social, video, and audio tied to revenue—no black boxes.
Client-owned analytics
Composable stack you control—built by us, kept by you.
Measurement you trust
Attribution, conversion tracking, and clean data you can audit.
What we do
Media Management
- Paid Search (Google & Microsoft)
- Paid Social (Meta, TikTok, LinkedIn)
- Video & CTV, Streaming Audio
- Full-funnel planning & weekly optimization
Analytics & Data Engineering
- Ingest with Fivetran & Airbyte
- Model with dbt
- Warehouse on Snowflake
- Dashboards in Power BI
Measurement & Attribution
- Event taxonomy & server-side tracking
- ROAS / CAC / CPL you can defend
- Incrementality tests, MTA/MMM-ready
Conversion Optimization
- Funnel diagnostics & experimentation
- Landing pages and UX speed wins
How we work
Two core ways we help: we design and build your analytics platform, and we manage paid media on top of it—so data, decisions, and dollars all line up. You can work with us on analytics only, media only, or both.
Analytics: Design & build your platform
Assess & align
Audit media, data flows, tracking, and KPIs. Align on the questions that matter and the outcomes you need to see every week and every month.
Blueprint the stack
Design a composable, client-owned architecture from ingest to warehouse to modeling and BI—using tools like Fivetran/Airbyte, Snowflake, dbt, and Power BI.
Build & integrate
Connect data sources, implement naming conventions, and ship clean, reliable models and dashboards that your team can actually use.
Enable & support
Train your team on how to use the platform, answer new questions, and keep everything evolving as your business and media mix change.
Paid media & measurement: Managing your spend
Assess
Account and tracking audit, competitive and market scan, and baseline performance vs. goals. We identify quick wins and major constraints.
Strategy
Channel mix and budgets, audience/keyword frameworks, creative themes, and a testing roadmap with a clear measurement plan.
Execute
Build and launch campaigns, pacing and bid management, weekly optimizations, and structured experimentation (A/B and incrementality).
Learn & iterate
We run focused weekly or bi-weekly reviews, ongoing testing, and quarterly business reviews to show what's working, what we're changing, and how that should guide where you invest next.
Our stack
Open, composable, and client-owned.
About Spot Insights
Spot Insights helps brands connect with customers through media, strategy, measurement, and insights—powered by the composable, client-owned analytics platform we design and build for you.